When Broadmoor Baptist Church in Mississippi made the decision to transition away from their aging church management system, they weren’t just looking for better software—they were searching for a ministry tool that could support their growing congregation, improve data accuracy, and enhance the Sunday experience for everyone from first-time guests to seasoned members. What they found in TouchPoint was more than a platform. It was a strategic partner that empowered their vision to know and be known.
The Road To Implementation
Broadmoor is no small church. With over 5,000 members and roughly 2,000 in weekly worship attendance, the church needed a system robust enough to handle complexity while flexible enough to meet ministry-specific needs. Kathy Morgan, who brought years of software experience into her role at Broadmoor, knew from day one that their current solution wouldn’t support long-term ministry goals.
After attending TouchPoint Summit in Chicago in 2023 and evaluating other vendors, the team at Broadmoor unanimously agreed—TouchPoint wasn’t just the best option, it was the right one.
Laying The Foundation: A Culture Of Data And Ministry
One of the first major initiatives following implementation was to fully integrate TouchPoint’s Check-In functionality. But this wasn’t just about printing name tags. For Broadmoor, checking in was about reshaping the way their church family connected—with staff, with each other, and with ministry opportunities.
Michael Bowen, who oversees communications and is part of the church’s creative arts ministry, explained that building a culture of checking in started with casting vision.
“At the end of the day, it’s about ministry. Yes, it’s just a database. Yes, it’s just a tool. But if the data is accurate, it helps us make better decisions.”
The team approached implementation with intentionality: instead of training staff on a generic sandbox, they trained using real Broadmoor data. Real people, real groups, real processes. This made adoption easier and gave staff confidence that the system would support—not complicate—their workflows.
Creating A Culture Shift
The heart of Broadmoor’s Check-In success lies in its cultural transformation. Historically, Check-In was limited to next-gen ministries for security tags. But with TouchPoint, Broadmoor began encouraging every attendee to check in, regardless of age or ministry involvement.
Check-In kiosks were strategically placed at main entrances and ministry areas, and the team prioritized ease of use and reliability. They opted to hardwire all stations to prevent the risk of Wi-Fi disruptions.
In just four weeks, Broadmoor saw nearly 70% of worship attendees checking in—a staggering achievement for a church that hadn’t emphasized Check-In in over a decade. That number recently rose to 72%.
The TouchPoint Team: Personal Touch Meets Strategic Support
To reinforce checking in, Broadmoor created a “TouchPoint Team” of volunteers and staff who manned kiosks each Sunday. These team members served a dual role: helping people navigate Check-In while also capturing feedback for ongoing improvement.
As Kathy noted, even less tech-savvy members found the new system easier than the previous one—and that’s no small win.
Staff were expected to serve during key windows, which not only provided Sunday morning support but also kept leadership engaged in the process. That visibility reinforced the church’s commitment to making checking in a part of their culture, not just a task.
And for guests who weren’t in the system? They got added into the database! As Kathy described, one man who had intentionally stayed under the radar for years finally asked for a name tag. “To catch you, I need your phone number,” Kathy told him. That simple interaction showed how Check-In was bridging the gap between anonymity and belonging.
Staff Engagement And Training
What made Broadmoor’s implementation so successful wasn’t just infrastructure—it was the engagement of the entire staff. Kathy sent out a daily “My TouchPoint Tip of the Day,” helping staff learn the platform in bite-sized, approachable ways. From updating profiles to searching birthdays, each tip was designed to make TouchPoint approachable and practical.
To cap off training, the team organized a TouchPoint scavenger hunt—a creative, interactive way to get staff exploring the system and learning by doing.
And the results speak for themselves. More than 380 members have already updated their profiles, including photos and contact information. Members are not just passively existing in the database—they’re actively participating in its accuracy.
Moving Forward: Next Steps
Broadmoor is already thinking ahead. Their team is exploring more efficient ways to process first-time guests, especially those who may not make it to the welcome desk. iPads with simplified forms may soon be deployed to help volunteers input guest info more quickly.
Broadmoor’s Church Branded Mobile App is also on the horizon. While it’s not live yet, the team is using this time to build anticipation and keep the momentum going. Once released, the app will add another layer of convenience, allowing families to Pre Check-In from their phones and streamline their Sunday mornings even further.
The Strategic Value Of Check-In
For Broadmoor, Check-In isn’t about tracking attendance. It’s about intentional ministry. It’s about making sure no one falls through the cracks. It’s about stewarding the people God brings through their doors.
As Michael put it, “Churches have historically made decisions based on anecdotal evidence. TouchPoint helps us be more strategic. But we had to set it up to win—it doesn’t do the work for you.”
Broadmoor Baptist’s journey with TouchPoint is a compelling example of how the right tools, paired with the right vision, can lead to cultural transformation. Their story reminds us that software isn’t just a system—it’s a ministry partner when deployed with purpose.
